As Sr. Creative Manager + Lead Digital Designer at Elevated Brands Group, I drive creative direction, brand development + design execution across Lightopia + Rugs Direct, two B2C ecomm brands. Working closely with executive leadership + cross-functional teams, I lead initiatives that strengthen brand presence, enhance the customer experience + support the ongoing evolution of both brands' visual + digital identities currently redesigning homepages for both brands in collaboration with merch + marketing teams.
My work spans team leadership, mentorship, creative direction + hands-on design. Highlights include building the company's first in-house creative team, designing the identity for Ask Cleo, an AI-powered conversational shopping assistant for both Lightopia + Rugs Direct, pitched + led the marketing team's transition to Monday.com alongside the integration of AI-powered creative tools including Firefly, Nano Banana + rebuilt creative workflows increasing lead time 4-7x for web + email channels. I oversee creative execution + collab on strategy across email, web, paid media, social, special projects + rebranding efforts, ensuring consistency + impact across every customer touchpoint. This includes leading creative campaigns and marketing support in collaboration with merchandising, promotional + social teams for exclusive brand collaborations and vendor partnerships with Marimekko, Rifle Paper Co., Nate Berkus + others.
My journey with Elevated Brands Group began as a freelance designer before progressing to Sr. Digital Designer and ultimately Sr. Creative Manager, providing a unique perspective on both the creative + operational sides of design.
