Creative Strategist, Team Builder + Problem Solver.

As Sr. Manager, Creative + Lead Digital Designer at Elevated Brands Group, I drive creative direction/strategy, brand development + design execution across Lightopia + Rugs Direct, two B2C ecomm brands. Working closely with executive leadership + cross-functional teams, I lead initiatives that strengthen brand presence, enhance the customer experience + support the ongoing evolution of both brands' visual + digital identities currently redesigning homepages for both brands in collaboration with c-suite, merch + marketing teams.

My work spans creative operations, team leadership, art direction + hands-on design. I built the company’s first in-house creative team, designed the identity for Ask Cleo, an AI-powered conversational shopping assistant for Lightopia + Rugs Direct, and led the marketing team’s transition to Monday.com alongside the integration of AI-powered tools including Adobe Firefly + Nano Banana. I also rebuilt creative workflows and processes, increasing lead time 4–7x across web + email channels.

Across email, web, social, special projects + rebranding, I shape creative strategy and lead initiatives that connect brand, customer experience + business goals. This includes designing + directing a new unified Trade experience across both brands in partnership with Ecomm, IT + the COO/CMO, along with leading creative for collection launches + strategic vendor partnerships including Magnolia Home x Loloi, Chris Loves Julia x Loloi, Marimekko for Brink and Campman, Tom Dixon, Rifle Paper Co. x Loloi + more.

My journey with Elevated Brands Group began as a freelance designer before progressing to Sr. Digital Designer and ultimately Sr. Manager, Creative, providing a unique perspective on both the creative, strategic + operational sides of design.