Ready. Set. Glo.

Senior Marketing Design Lead working full-time remotely on contract for Glo, a California-based B2C brand. Leading art direction + design across brand, email, social, and paid channels while revamping brand guidelines and performing a full brand audit to boost consistency and impact. Designed apparel and built a Shopify webstore for merch sales supporting marketing campaigns and promotions. Developed product renders, optimized landing pages + ad campaigns for performance marketing, and refined assets across web and partner sites. Collaborated closely with C-suite, stakeholders, and creative teams to execute B2B + B2C initiatives while managing multiple projects on time and budget to drive user acquisition, retention, and growth.